Challenge
The Fix
We help you make your offer irresistible to the right audience, eliminate distractions, and guide visitors smoothly into clients.
The Result
More clients, lower costs per client, and profits arriving sooner.
Popular
$5
/month
Includes:
Creating an irresistible offer
Mini courses on creating a website and choosing the right marketing channel
SaaS ideas to avoid
Mental Resilience for SaaS Founders
Lists of SaaS directories and accelerator programs
A community where SaaS founders help each other
$45
/month
A step-by-step system to take your SaaS marketing to the next level, with practical tools and proven strategies.
Includes:
A complete marketing plan using the StoryBrand framework
In-depth course on building a website with StoryBrand
Deep dive into the best marketing channels for SaaS promotion
Ready-to-use templates that save hours of work
Premium community support
Individual Support
You can also book a one-on-one with Wilhelm. He quickly identifies key priorities based on years of SaaS experience. You can implement the plan yourself, let us handle execution, or get help building a team with the right freelancers.
Outcomes You Can Expect
Increased Profits
By creating an irresistible offer and targeting the right audience, your product becomes far more attractive and stands out. This makes all marketing and sales activities more effective, whether done by you or your team. The result is lower customer acquisition costs, higher retention, and ultimately higher profits.
Less Effort
We show you proven approaches, the best marketing channels, and what to avoid, so you save time instead of figuring it out alone. We highlight the most important priorities, enabling you to focus on what matters most. This reduces your workload while increasing your progress.
We Help You Avoid
Burnout From Overload
Entrepreneurship can be stressful. With limited resources, too much on your plate, and no proper guidance, things often don’t work as planned. For beginners, this lack of direction can hinder success and lead directly to burnout.
Wasted Time and Missed Opportunities
Trial and error drains time and resources. Without guidance, you spend months figuring things out. During that time, competitors appear and make your idea look less special. Over time, you grow tired of earning less than you would as an employee or freelancer. That’s when many founders give up.
Our Lessons as Founders
We know firsthand how tough it is to grow a SaaS. From 2010 to 2015, we built and ran our own startup. The ride was full of highs and lows, and in the end, we lost because a competitor out-marketed us. That painful lesson showed us that even great products fail without the right marketing.
We Wish We Knew It as Founders
Since then, we’ve made it our mission to help SaaS founders avoid the same mistakes. Through our podcasts, courses, and consulting, we share the strategies we wish we had back then.
Wilhelm Laubach - Marketing Director
Wilhelm is a marketer driven by curiosity and courage. He began with domain trading, mastered SEO, scaled email campaigns to tens of thousands per day, and later managed Google Ads budgets of more than half a million euros for projects like Coronatest.de.
His real strength, though, is empathy. Wilhelm has a rare ability to step into the mind of a prospect and craft stories that connect. By combining creativity, storytelling, and strategy, he helps SaaS startups grow. Outside of work, he sharpens his creativity through improv theater.
Christian Rühringer - CTO
Christian’s tech journey started when he was ten, coding games for fun. That spark grew into a career of building scalable systems and leading international remote teams. He has defended platforms against DDoS attacks, scaled MVPs into enterprise-ready solutions, and, as CTO of CoronaTest.de, helped the platform handle over 25,000 daily transactions while integrating with apps, labs, and government APIs.
Today, Christian combines deep technical expertise with a passion for distributed teams and modern architectures. He helps SaaS businesses build systems that are both resilient and ready to grow.
German Google Ad Copywriter
Wilhelm is one of the best out there! The communication was superb, and the delivery was on point.
Ralf Bosman
from
Conversion-optimized landing page based on the StoryBrand framework
Fantastic working with Wilhelm. He did the project in time and within budget
Rohit Thakral
from
30-minute consultation
Highly recommended. Will spared no time to dig in and share his rich expertise.
Youssef El Deeb
from
Social Media Agency for Video Production and Posting
Great work and range of knowledge, great communication! Very responsive!
Susan Roshardt
from
