About us
We're Wilhelm and Christian, the two people behind the Masterful and Interwebs brands.
We started in 2010 with our own B2B SaaS startup. We built it, marketed it, broke it, fixed it, and learned what actually moves the needle in software businesses.
Since 2015, we've been putting that experience to work for other B2B and SaaS companies.
Wilhelm Laubach
Interim CMO
Runs the marketing side: paid acquisition, conversion, positioning.
Christian Rühringer
Interim CTO
Runs the technology side: infrastructure, tracking, integrations.
Want to reach out? Contact us →
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